If you’re in the market for a wedding or celebration cake, prepare to fall in love with the prestigious Rosalind Miller Cakes. Simply put, Rosalind Miller is the creator of edible art. Rosalind’s background as an artist and designer, and former Graphic Designer at the feted Central St Martin’s College of Art & Design, is celebrated in each of her gorgeous designs. Gracing the pages of leading glossy magazines and popular blogs, and a recommended supplier to Blenheim Palace, The Waldorf Hilton, The Dorchester and The Four Seasons Park Lane, Rosalind’s award-winning success is unquestioned. I’m delighted to share Rosalind’s secrets of success…
What has been the ‘defining moment’ that set you on the path you’re on today? How did you get to where you are now?
The first time I really thought about making cakes for a living was when I went to New York and visited Magnolia Bakery. The cupcake trend was just taking off and I noticed that whilst the cupcakes tasted great, they weren’t particularly adventurous with the decoration. That inspired me to start being creative with cupcakes and that then set me on the path to making wedding cakes. Probably the defining moment in my wedding cake business was when I won the Wedding Industry Award for national ‘Best Wedding Cake Designer’ in 2012. This helped me gain more recognition for what I do and, since winning it again the following year, has really propelled the business forward. I think now I am where I am because I have been recognised for my own style of cake design.
Tell me about your vision/goals for your future.
We are moving to new premises very soon and hope that with the move we will be able to expand our offering, especially the Masterclass side of the business. I’d like to continue being able to design unique wedding cakes and not have to dilute the brand. However, saying that, I’d also like to be able to have my weekends back at some point in the future!
The most effective thing has really been sticking to what I’m good at. I haven’t tried to replicate styles that I don’t like in order to appeal to a wider audience. This has enabled me to become better at what I do and allowed others to recognise my style. The wedding industry – the suppliers, organisations, and media – is a really supportive industry, and forging good relationships within it has also really helped. From the awards, to recommendations from other suppliers, to press contacts and coverage, the good relationships really give you the support to build your brand.
[Tweet “”I haven’t tried to replicate styles that I don’t like in order to appeal to a wider audience” @RosalindMCakes via @EmmaGwillim”]
How do you stay motivated and inspired?
I love designing something new and when I’m thrilled with a finished design it really keeps me motivated. I also love exciting projects to add variety to what we do. We recently had to design ‘the most expensive cupcake in the world’ for a Food Network event and coming up with something completely different to what we normally do was really enjoyable.
What has been your biggest lesson learned?
Always rely on your gut instinct. If something doesn’t feel right it’s probably for a good reason.
[Tweet “”Always rely on your gut instinct. If something doesn’t feel right it’s probably for a good reason” @RosalindMCakes via @EmmaGwillim”]
What have been (or still are) your biggest fears and challenges, and how do you overcome them?
My biggest challenge is to keep coming up with new designs. It’s a challenge I love but some days the inspiration just doesn’t come to you! If I’m having one of those days I have to take a break or sit and discuss it over a cup of tea with my daughter. She always tells me if she does or doesn’t like an idea and we usually come up with something good in the end!
What do you believe is the secret of your success?
Probably my background in art and design has been one of the most important factors in helping me get to where I am today. I’m a trained designer and so this obviously really helps when designing cakes as the principle is the same. I have also tried my hand at a lot of different things, from teaching to running my own web design business, which has given me a broad perspective. I haven’t achieved everything that I want to achieve yet by a long stretch, but I know that I have the patience and resilience which I think is vital for growing your business long term.
– Being in business can be lonely – don’t feel that you have to do it all by yourself. There is no shame in enlisting as much help as possible from professionals and family and friends.
– Stop thinking that everyone else is doing more/better than you. This can stifle you and prevent you from achieving your best and thinking of new ideas. A lot of people who have started businesses did so because they were good at what they do, not because they are business geniuses.
– Never underestimate the value of good personal relationships within your industry.
[Tweet “”Being in business can be lonely – don’t feel that you have to do it all by yourself” @RosalindMCakes via @EmmaGwillim”]
What book has most inspired you?
It was Mildred Pierce by James M. Cain. I found it a really inspiring story and it gave me that extra bit of confidence to just take the plunge and go for it.