A David Guetta song may literally have changed the course of Natalie MacNeil’s path to success.  The Emmy award-winning founder of Imaginarius, best-selling author and “chieftess” at She Takes on the World shares her inspirations, fears and motivation, as well as that Guetta-inspired ‘aha’ moment  that inspired her to start an online business…

divider-02 EG greyWhat is your title/position?

Chieftess at She Takes on the World Inc.

What has been the ‘defining moment’ that set you on the path you’re on today? 

I was torn between starting a business and getting a ‘real job’ after university. I was on a trip in Europe to give myself a change of scenery and the space to decide what I really wanted to do. I was visiting the Czech Republic and listening to a David Guetta song called The World is Mine when suddenly I drove by a giant globe that was two stories high that said The World Is Yours. As crazy as it may sound, that moment gave me all the courage I needed to follow my heart and start a business. It’s also where the seed of inspiration was planted for She Takes on the World, now listed the last three years in a row on ForbesTop 100 Websites for Women.

What has been most effective for you in your achievements so far, in turning your goals/visions into reality?  Where do you start?

My signature plan is called the MAP (Master Action Plan), which I walk people through in my book and in The Conquer Club, a hybrid in-person and online community for entrepreneurial women on my website.

My MAP combines goal setting with vision boarding and strategic planning. It’s a business plan for those of us who are creative and like visuals. I look at my own MAP every day, morning and night. It’s my guide. In my MAP Sessions I help people get clarity on what they really want, define their perfect customer, slay the dragons that get in the way of success, set bigger picture goals and milestones, and a whole lot more.

How do you stay motivated and inspired?

I find inspiration everywhere. I travel a lot and the change of environment and scenery keeps me inspired. I’m also very motivated by all the emails I get from my readers around the world, hearing about how my book or blog or work has inspired them. I always read those emails on the entrepreneurial down-days to pick myself back up and remember why I’m doing what I’m doing. Entrepreneurship can be a crazy roller-coaster ride.

What has been your biggest lesson learned?

Trust your gut. Always.

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What have been (or still are) your biggest fears and challenges, and how do you overcome them?

I had a lot of fears around writing my first book. When I finished it I was afraid of what people were going to think, especially because you can’t change it once it’s out there. I held my breath when I got my first review and breathed a sigh of relief after reading it. It’s hard to put yourself out there sometimes and I think we all care, at least a little bit, what other people think about us and our work.

To release my fears I have a meditation that I do. As part of the meditation I write the fear on a little piece of paper then burn it and watch it go up in smoke. It always feel like a weight has been lifted off my shoulders.

What do you believe is the secret of your success?

I think the people you surround yourself with – employees, mentors, friends and family – make or break you. I don’t allow anyone to bring negative energy into my business or my life and that makes all the difference. I think there is a lot of truth to the Jim Rohn quote: “you are the sum of the five people you spend the most time with.”

[Tweet “”The people you surround yourself with – employees, mentors, friends and family – make or break you” @NatalieMacneil via @emmagwillim”]

What 3 tips would you offer ambitious women reading this?

When I was starting out with my first business I had no idea how to move forward but I MOVED FORWARD, and I figured it out as I went along. If you keep taking steps forward you will always figure it out. No successful entrepreneur has ever felt 100% prepared; I guarantee it. So my advice is to just start, seek help from mentors and experienced entrepreneurs, then launch and learn from your mistakes.

[Tweet “”So my advice is to just start, seek help from mentors and experienced entrepreneurs, then launch and learn from your mistakes” @NatalieMacNeil via @emmagwillim”]

What book has most inspired you?

I read a lot of entrepreneurship and business books that feed me with new ideas and inspiration, but Marianne Williamson’s Return to Love and The Law of Divine Compensation have probably had the biggest impact on how I view my business and my purpose. 

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